by Andrea Lawrence | Nov 15, 2016 | Content, Instagram, Social Media
As social media managers, we spend the vast majority of our days carefully crafting posts designed to elicit likes, inspire conversation and brighten peoples’ days. But while stunning images and clever puns can go a long way towards building brand equity, there’s no...
by Robert Shone | Oct 31, 2016 | Social Media
So you’ve come up with a revolutionary creative idea for a new client, one that is guaranteed to get tongues wagging and generate huge buzz. So spectacular is this new concept in fact, that said client has bought into it no questions asked. Champagne anyone? Except...
by Robert Shone | Oct 26, 2016 | Social Media
“What do you want to be when you grow up?” Whereas this question might have induced answers like ‘doctor’ or ‘accountant’ in days gone by, you can be sure that plenty of kids these days would respond with: “I want to be an influencer.” This bold new career path, the...
by Robert Shone | Oct 26, 2016 | Social Media
Favoured by advertising execs and business leaders alike, buzzwords are as synonymous with the company boardroom as stale muffins and cold coffee. Each and every year, a new slew of these haplessly uninspiring word jams find their way into offices around the world,...
by Rob | Sep 11, 2016 | Instagram, Social Media
Connecting with audiences today has become something of a nightmare for content marketers. Between Snapchat, Twitter, What’s App, Tinder and all manner of other highly distracting apps and networks, there’s an increasingly tiny window of space and time in which to...
by Rob | Sep 11, 2016 | Instagram, Social Media
All hail the beloved hashtag! These days, they’re everywhere – slapped on the end of TV ads, plastered all over events and punted with merciless fervour by anyone with a passing involvement in marketing. But does anyone really understand what they’re for? Hashtags are...
