Building your brand: 3 reasons to treat your brand like a paying client.
In creative circles, one tends to be assessed based on the clout of one’s client list, something that often results in a passive-aggressive wave of name dropping that can be tiresome to say the least. But sadly, name-dropping can only get you so far, and there’ll come...
Top social media offenders you know you just love to hate.
Create social media content, they said. It’ll be fun, they said. Sure, being free from the binds of ‘office hours’ and working from the comfort of freshly pressed sheets may be perks that many covet from their cubicles, but while they’re safely guarded by a...
Making the most of Hallmark Holidays
Valentine’s Day is fast approaching, bringing with it the inevitable slew of cringe-worthy sonnets and bafflingly expensive dinners that come part and parcel with this mystifying occasion. Of course, for brands, any holiday that gets customers to whip out their...
Ditching the distractions: 4 tips for staying productive this year
Every workplace is susceptible to distractions, but for those of us whose jobs actually require us to log into a range of social media networks every morning, it’s even more challenging to block out those cat videos, pregnancy announcements and Trump memes doing the...
Storytelling from the outside in: Why UGC should be part of your social media content strategy
As social media managers, we spend the vast majority of our days carefully crafting posts designed to elicit likes, inspire conversation and brighten peoples’ days. But while stunning images and clever puns can go a long way towards building brand equity, there’s no...
Reading from left to write
When it comes to effective content creation, simply staying abreast of the latest social media trends, gimmicks and most fashionable Instagram filters is no longer enough to set you apart from the rest. So while it may be fun to give yourself a pair of sparkling eyes,...
The over-commitment conundrum
So you’ve come up with a revolutionary creative idea for a new client, one that is guaranteed to get tongues wagging and generate huge buzz. So spectacular is this new concept in fact, that said client has bought into it no questions asked. Champagne anyone? Except...
Under the influence
“What do you want to be when you grow up?” Whereas this question might have induced answers like ‘doctor’ or ‘accountant’ in days gone by, you can be sure that plenty of kids these days would respond with: “I want to be an influencer.” This bold new career path, the...
What the? Breaking down the boardroom slang
Favoured by advertising execs and business leaders alike, buzzwords are as synonymous with the company boardroom as stale muffins and cold coffee. Each and every year, a new slew of these haplessly uninspiring word jams find their way into offices around the world,...
Instagram for Business: Your Brand’s Stories Made Visual
Connecting with audiences today has become something of a nightmare for content marketers. Between Snapchat, Twitter, What’s App, Tinder and all manner of other highly distracting apps and networks, there’s an increasingly tiny window of space and time in which to...
Stop Making a Hash Of Your Hashtags
All hail the beloved hashtag! These days, they’re everywhere – slapped on the end of TV ads, plastered all over events and punted with merciless fervour by anyone with a passing involvement in marketing. But does anyone really understand what they’re for? Hashtags are...
Social Media Metrics: Which Matter & Which Don’t
For most social media marketers, the drive to create compelling, creative content is what gets us up in the morning. But put us in front of a spreadsheet, and that enthusiasm disappears faster than the Pound’s value in the wake of Brexit. Unfortunately for us, the...