Stop Making a Hash Of Your Hashtags

Stop Making a Hash Of Your Hashtags

All hail the beloved hashtag! These days, they’re everywhere – slapped on the end of TV ads, plastered all over events and punted with merciless fervour by anyone with a passing involvement in marketing. But does anyone really understand what they’re for? Hashtags are...
Social Media Metrics: Which Matter & Which Don’t

Social Media Metrics: Which Matter & Which Don’t

For most social media marketers, the drive to create compelling, creative content is what gets us up in the morning. But put us in front of a spreadsheet, and that enthusiasm disappears faster than the Pound’s value in the wake of Brexit. Unfortunately for us, the...