by Andrea Lawrence | Nov 7, 2017 | Social Media
Social media is changing all the time, with new formats emerging on a seemingly daily basis. And while it makes sense for any business to appear ‘on trend’, messing with a winning formula can sometimes be costly. Canvas ads and their new simplified siblings –...
by Andrea Lawrence | Nov 7, 2017 | Uncategorized
With more than 200 million people using Instagram Stories every day, brands that continue to stick to the tried and tested old methodology are missing out on an ideal opportunity to reach an ever-growing audience. While it may seem like a waste of hard-earned...
by Andrea Lawrence | Nov 6, 2017 | Social Media
When it comes to Facebook advertising, the possibilities truly are endless. From video views to lead generation, there’s an option to suit every type of objective. But excess choice is often the enemy of progress, and with new options cropping up all the time, many an...
by Andrea Lawrence | Aug 4, 2017 | Social Media
Whether you’re running a small local business or an international empire, when it comes to social media there are few key elements that no brand can afford to go without. Sure, choosing a couple of appealing filters can score your posts a couple of likes here and...
by Andrea Lawrence | Jul 13, 2017 | Social Media
Influencer. {Noun}: A word that once carried substantial cachet in social media marketing circles, but is now only muttered under the darkest circumstances and forever tainted by the prospect of shelling out copious quantities of cash for the most meagre of returns....
